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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets

Average customer rating:

One Must Begin Somewhere
Mmm. Milk, chunky style.
Decent but lacking
A top of the line introduction to typography.
What a great way to learn about typography!

Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
Robin Williams
Manufacturer: Addison Wesley Longman
ProductGroup: Book
Binding: Paperback

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Customer Reviews:

One Must Begin Somewhere.......2002-06-14

For all of us who learned typing but not typography before we first acquired a desk top computer with a "word processing program," Williams' clear guidance steers us away from the more obvious mistakes too many of us have already made in great profusion. Ordinary tools in the hands of ordinary people can turn out surprisingly good typography. Williams leads you by the hand down the beginning of the right path.

This handy little book is not just for Mac users, either. For some techniques in some applications, folks not blessed with a Mac will not benefit from the detailed "how to" instructions, but the principles apply to any platform. So, do your typograpgically ignorant friends (even those on the dark side) a favor; give them a copy of Ms. Williams' book.

Mmm. Milk, chunky style........1999-03-14

Many people have lauded this book as a wonderful place for sprouting designers to start. For some it well may be the milk they need before attempting to digest the meat brought to the table by Bringhurst or Gill. But, and I know I'm preaching to the choir, this glass of milk has been poured from an expired carton (just had to get in one more food metaphor). Try "Stop Stealing Sheep" by Spiekermann & Ginger--great overview, quite accurate, and above all a good read. Start there, leave this one alone.

Decent but lacking.......1999-01-09

A decent followup to her earlier work, however Williams' newest volume does some disservice to her subject matter. Previous reviewers may be too hard and too laudatory as well: it doesn't take a historian to write a great book on typography, but then neither does Williams necessarily succeed. This book is not a tenth of what Bringhurst's Elements of Typographic Style represents to modern users of type; then again, perhaps she was not trying to be as comprehensive, accurate or excellent.

A top of the line introduction to typography........1998-12-21

I am extremely distressed by one of the previous reviews that calls this "just another book by an amateur". I can think of noone more qualified to discuss typography and modern design principles. This is a great book to begin dispelling the errors we make by applying typing 101 principles to our computers. As far as Robin Williams not being a historian, I was looking for the correct method of getting my message across. Not a history lesson. Robin Williams is the most qualified expert on "today's" typography skills not yesterdays. Lets leave that to the historians.

What a great way to learn about typography!.......1998-05-21

I am distressed by the negative review above. This is a well written and beautifully designed introduction to typography for beginners. If you own a Mac, or do some DTP and are interested in learning more about typography in a fun and accessible manner, this is the perfect book for you. In fact, my appetite was whetted, and I did indeed purchase "The Elements of Typographic Style," but I never would have developed an interest without Robin Williams' thoughtful guidance and enthusiasm. The Bringhurst book is much too deep and involved for total beginners, but is probably the best book on the subject, once you understand the basics. Beyond the Mac is Not a Typewriter is an excellent source for familiarizing oneself with those basics.

Beyond the Mac Is Not a Typewriter. (book reviews): An article from: Technical Communication

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Beyond the Mac Is Not a Typewriter. (book reviews): An article from: Technical Communication
John P. Eldard
Manufacturer: Society for Technical Communication
ProductGroup: Book
Binding: Digital

Book Description

This digital document is an article from Technical Communication, published by Society for Technical Communication on November 1, 1996. The length of the article is 548 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Beyond the Mac Is Not a Typewriter. (book reviews)
Author: John P. Eldard
Publication: Technical Communication (Refereed)
Date: November 1, 1996
Publisher: Society for Technical Communication
Volume: v43 Issue: n4 Page: p426(2)

Article Type: Book Review

Distributed by Thomson Gale

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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
Robin Williams
Manufacturer: Addison Wesley Longman
ProductGroup: Book
Binding: Paperback
ASIN: B000OLIQN8

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