Books

Macintosh... The Naked Truth

Average customer rating:

Simply Amazing!
Scott Kelby documents all the Mac innovations and Microsoft copies.
Much needed Mac ammo
Macintosh... The Naked Truth was a riot!!
Good book but not enough emphasis on the beauty of Macintosh

Macintosh... The Naked Truth
Scott Kelby
Manufacturer: New Riders Press
ProductGroup: Book
Binding: Paperback

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ASIN: 0735712840

Book Description

An irreverent, off-the-wall, PC-slammin', totally-biased look at Apple, and what it's like to be a Mac user stuck in a Windows dominated world. Macintosh...The Naked Truth is definitely not another Mac how-to book; it's a mass-market, personality book about a computer platform and the people who love it, and the love/hate relationship they have with Apple. It's about what you feel, how you're treated (and mistreated), and what it's really like living life in the computing minority.The book, based upon the author's hugely popular magazine column, takes a humorous, evangelical look at Apple Computer and what it's like to be a Macintosh user living in a PC-dominated world. The success of Kelby's column lies in the fact that although it makes serious points about Apple's shortcomings, and what it's really like being a Mac user, it presents them in a humorous, often sarcastic, and occasionally sophomoric way that Mac users love. It's brash, unapologetic, insightful, controversial, outspoken, and often hilarious, peppered with 100% Macintosh attitude. Although it pokes light-hearted fun at everyone from Apple CEO Steve Jobs to the PC users manning the Apple section of CompUSA, each chapter contains an underlying message of Apple evangelism, and it can often be as inspiring as it is funny.

Customer Reviews:

Simply Amazing!.......2006-04-14

I have been a Mac user since I was a 3 year old girl on a 128k Mac back in '87. These days, I still use Macs, but now I'm on an 800mhz iMac G4.

This book is the most amazingly revealing look at the Macintosh user fanbase: Apple's most devoted.

Not only that: It gives me much-needed ammunition for targetting unruly PC users.

A must have for anybody who is a believer in Apple!

Scott Kelby documents all the Mac innovations and Microsoft copies........2005-07-09

The best feature of the book is that it lists all the Mac innovations starting with the graphical user interface in 1984, and all the features copied by Microsoft because MS copied all the Mac breakthroughs. Most PC people don't even know that Windows is just a crude copy of the Mac operating system. Scott Kelby's book lists each and every one and explains what was copied by Microsoft. And it's really a funny book, too. He knows how to tell a story and deliver a punch line. It will keep you laughing. The book is great entertainment and historically accurate.

Much needed Mac ammo.......2005-03-08

The book includes most if not all the senseless arguments of what PC users, rather: ill-informed PC users, often say about the Mac. Kelby comes up with clever and accurate metaphores, and at the same time goes back in history and why it is that computer makers with an enormous market share have gone out of business, but not Apple. It's written in a light and funny tone, and contains serious truths. Highly recommended for any Mac user. Sure, PC users can or should read it too, but be prepared for the revelation of the best kept secret in the computing world.

Macintosh... The Naked Truth was a riot!!.......2004-07-03

This book was hilarious to read! I absolutely loved it. Scott Kelby used a lot of personality and humor to make this book great. As all of my friends use PCs, it was helpful in giving me information to get back at their persistant "Windows systems are easier and better than stinky Macintosh!!" attempts. Let me tell you: read it! You'll love this book, especially if you use a Macintosh.

Good book but not enough emphasis on the beauty of Macintosh.......2004-06-27

Scott Kelby is one of the smartest and fun-loving writers I have ever followed. And his contributions to Desktop Publishing (DTP) and the Macintosh can never be duplicated. What Scott has accomplished usually takes 4 or 5 very talented people. Only Scott could write a book with this title because his magazine, MacDesign, has become the central switchboard for Windows bashing.

The book covers all the important points but I felt that the book would have been more effective if he would have cut short some of the sensationalism and focused more on why the Mac is such a superior computer.

As an example, I was a Windows DTP professional for 14 years. I spent an incredible amount of time and money fixing, reformatting and replacing my Windows based computers. Since becoming a Mac user two years ago, I rarely need assistance. And I am not a computer nerd or geek. Forget the ease of use and speed. In retrospect, I wasted a lot of time and money. All that is gone now because I am a Mac user.

It is this type of information which is the real naked truth. I feel the readership would have been better served with emphasis on these kind of issues rather than focusing on a neighbor who formed a personal opinon about Scott based on his choice of platform.

Now that I am a dedicated Mac user, I share some of the same frustrations as Scott does: Trying to open up a site that can only be open with Windows, wanting software that is only written for Windows, etc. What adds to this frustration is when you know you are using a superior platform.

So maybe this book is not perfect but the spirit of Scott's writing does reflect what most Mac users experience. Overall, I do recommend the book to anyone who loves their Mac (just about all Mac users) or anyone who is considering switching platforms.

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